A membership platform that keeps itself in sync

Bruce is a Swedish training concept — one membership, a whole network of gyms and studios (yoga, HYROX, climbing, reformer, the lot).

I led the technical build. The site was the easy part; the real work was wiring their source system to the Webflow CMS so everything stays in sync automatically, across multiple languages. A lot going on under the hood to keep it feeling effortless on top.