with a business brain
I'm a product engineer who likes building the whole thing — design, frontend, backend, and the fiddly integrations that get separate systems talking to each other. I came up through the business side, so I spend less energy on tickets and more on shipping the right thing.
For the last few years I ran my own agency, Bloomweb, shipping web products for B2B companies. Before that: digital strategy, and a Business Development degree at Hyper Island. Right now I'm open to work — full-time or contract — ideally somewhere I can own problems end-to-end, not just the front of them.
Expertise
Fullstack development
SvelteKit · React · Node · PostgresIntegrations & data
REST APIs · CMS sync · DrizzleUX/UI & design
Figma · prototyping · design systemsStrategy & marketing
SEO/AEO · GA4/GTM · growthProduct & delivery
brief → shipped, solo or lead
Work
Side projects
Experience
- 2022 – 2026
Co-founder & fullstack developer
Bloomweb
- 2021 – 2022
Digital business developer
Lantmännen Functional Foods
- 2021
Marketing lead
The Park Sweden
- 2018
Assistant auditor
Wentworth Williams · Sydney
Some things about me
- Based in Gothenburg — happy working hybrid or fully remote.
- Co-founded and ran Bloomweb, a B2B digital agency, for four years (2022–2026).
- Came to code from the business side — Business Development at Hyper Island, then strategy roles, then all-in on building.
- At Lantmännen I built a digital B2B strategy that measurably grew the flow of qualified leads.
- I genuinely enjoy the unglamorous wins — getting a source system and a CMS to sync themselves (Bruce, OIO).
- Shipped two products solo, end to end: an iOS app (BetCaddy) and an interactive video platform (Kvark).
- Once spent a season as an assistant auditor in Sydney — I can read a balance sheet too.
- Native Swedish, fluent English — and, for reasons that made sense at the time, a licensed forklift driver.
